Every business owner knows they need to build a unique brand to represent their company. However, in today’s marketplace, a strong personal brand is just as important as the one you build for your business. Having a distinctive personal brand can help you build greater trust with prospective customers and business partners.

However, it takes time and effort to create a personal brand, and you’re already busy running a growing business. Below, 12 members of Business Journals Leadership Trust share tips on building your personal brand when your business or work occupies most of your time.

9. Align your professional and personal interests where possible.

Always keep in mind that everything communicates — every action, every social media post, every personal appearance, every presentation, etc. I try to align my professional and personal interests and actively support both through how I spend my time, whom I spend time with, the boards I join, the organizations I support and so on. Where feasible, I include my family so that we have shared experiences. – Aviva Ajmera, SoLVE KC

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