Every business reaches a point where leaders have to make a critical pivot toward a new strategy or offering that will support continued growth. This has been especially true during the pandemic, as businesses have found themselves making all kinds of operational and management shifts that they may not have anticipated.
The best way to prepare your company for these pivotal points is to identify and track key high-level metrics that will tell you whether you’re headed in the right direction. To help, 12 members of Business Journals Leadership Trust share their insights on what a company should measure during a pivot. Follow their advice to ensure you’re analyzing the right data and making sound decisions throughout the transition.
1. Customer retention
If your customers don’t support you, you won’t have a business. They are also your strongest ambassadors and endorsements of your product or service. Make sure you always nurture your top customers and listen to their needs. That’s the best way to know how you can help them be successful. – Aviva Ajmera, SoLVE KC