LinkedIn has become a networking staple for professionals. In the business world, the site has also risen to play a leading role in marketing — especially for companies focused on B2B sales. However, LinkedIn can’t be approached in the same way as Facebook, Instagram or any other social network. It’s essential to leverage its unique purpose and audience with a focused strategy.
To help leaders and corporate marketers make the most of LinkedIn, 14 members of Business Journals Leadership Trust share some common mistakes to avoid when posting on this platform and what to do instead.
12. Only posting occasionally
Post relevant content regularly to have the LinkedIn algorithms work for you. Organic reach is low. Make sure you exhibit good LinkedIn “manners”— be active; like, comment and share others’ posts; and post a minimum of once a week — ideally, three to five times a week. Use hashtags, tags and other basic features to get more reach. – Aviva Ajmera, SoLVE KC