Most companies are good at talking about what they do and why they do it. It’s harder, however, to convey the value your company’s products or services bring to your audience. For most products and services, consumers and clients have many alternatives to choose from, so you must convey how and why your business’s unique product or solution is the best possible option.

While this can be easier said than done, several tried-and-true strategies can help you effectively communicate your company’s value to your clients. Below, 15 members of Business Journals Leadership share a few of their top-recommended methods.

14. Dig deeper than your customers’ surface needs.

Know your customer! The most effective companies truly understand their customers’ needs — not just the surface needs, but also the deeper “so what” and “why” needs. Communicating the value of your offering as it relates to your customers’ needs is the best way to not only stand out among competitors but also make a connection with your customers. – Aviva Ajmera, SoLVE KC

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