From seminars to books to online gurus, there’s no shortage of advice out there on growing your business. However, it’s important to recall that no two companies are identical in their circumstances, offerings and goals.

Not every growth strategy applies to every business, and taking a blanket approach without consideration may not work out the way you’d like it to. To determine if a growth tactic is a fit for your unique situation, ask yourself these 10 important questions, as recommended by the members of Business Journals Leadership Trust.

4. ‘Will this impact our culture or change our brand identity?’

Be honest with yourself. What is the mission of your company? If you are the owner, what is the vision? “Success” may not be growth in revenue and employees — it may be about impact. How many organizations or lives can you help improve? Ask yourself, “Will growth impact our culture? Will growth change our brand identity?” Design your metrics and actions to support your goals, not others’ definition of success. – Aviva Ajmera, SoLVE KC

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