Customer feedback, both positive and negative, can be incredibly helpful for a business. Positive feedback is often a huge morale boost and helps you understand the practices your business should continue. Negative reviews are just as useful, as they can help your company see its “blind spots” and how to improve or course-correct.

To help you gather these valuable insights, we asked the members of Kansas City Business Journal Leadership Trust how they encourage customers to provide feedback. Their best answers are below.

4. Follow up after meetings.

I set aside time after most meetings to “check in.” I ask something along the lines of, “How do you think it’s going?” and then further probe, “What do you think was best about this session?” and, “Is there anything we can do better or need to be aware of as we proceed?” If I cannot do it in person, I will send a quick email or text within one day of the meeting. — Aviva AjmeraSoLVE KC