In any business, what happens after the sale is just as important as landing the deal. Whether you run a brick-and-mortar retail business or a global services firm, if your customers believe you’re committed to the best possible service and are open to their feedback, you’re likely to thrive.

Staying connected with customers and ensuring their needs are met is an ongoing effort, but the rewards are well worth it. Here, 18 members of Business Journals Leadership Trust talk about the strategies they leverage to ensure strong, reciprocal relationships with their customers.

8. Ask regular, direct questions.

My method is pretty simple: I regularly ask clients direct questions, including, “How are we doing? Are we accomplishing what you wanted? Is there anything we need to do better or differently?” Asking these questions along the way builds trust and allows any “misses” to be corrected quickly. – Aviva Ajmera, SoLVE KC