People don’t do business with companies; they do business with other people. In today’s 24/7, hyperconnected world, business owners and leaders know their personal reputations have an impact on the health of their organizations. To be fully successful in today’s marketplace, leaders must not only avoid actions that might have a negative effect on their reputations, but they must also proactively work to build positive personal brands. But that can be a challenging task, especially for small-business owners whose work occupies so much of their time.
Fortunately, there are plenty of simple tools and strategies a leader can leverage to build a positive personal reputation. Below, 10 members of Business Journals Leadership Trust recommend tried-and-true strategies leaders can begin implementing today.