The rise of the remote workforce isn’t the only business development that may be emerging from the pandemic. With the rapid growth of the online marketplace and virtual meetings, entrepreneurs have discovered that you don’t necessarily need a big-city address to attract big-city customers, clients and investors. As the digital marketplace grows, there are more opportunities for entrepreneurs in smaller cities or markets to grow and flourish where they are.

However, businesses located in smaller markets will need to put in some extra work to catch the attention of potential clients and customers across the country and the globe. To help, the members of Business Journals Leadership Trust have shared some strategies entrepreneurs in smaller markets can leverage to reach clients, investors and customers in larger urban areas.

6. Offer free Zoom classes.

Present free Zoom classes to share what you can offer. Everyone loves something free! During 2020 and 2021, we have been able to engage over 1,800 people across 42 states and 31 countries. We have posted actively on LinkedIn, Facebook, Twitter and Instagram to build awareness. Think of digital sites as a marketing platform. Honor the algorithms and post relevant content regularly. Become a thought leader, and the clients will come. – Aviva Ajmera, SoLVE KC