Every business today has a blog, and every business leader wants to be a thought expert in their industry. With so much content out there already, it can be challenging to create fresh content that engages the target audience.

There are plenty of unconventional ways for a content team to create fresh, engaging content. Below, nine members of Business Journals Leadership Trust discuss the unconventional methods they know and explain why they work well.

9. Hold a contest for applicants.

Create a “take over” by using your target audience as your ambassadors. Hold a contest for applicants, checking the size of their following and the quality of their posts, working with them on guidelines, ensuring they will represent your brand in a positive way and then letting them “take over” your social media for one day or up to one week. Assuming it’s successful, make it an annual event! – Aviva Ajmera, SoLVE KC